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My name is Katerina.

Product & Design Operations Leader
Katerina Simpkins

I've spent my career learning how to see.

 

As a web developer, I learned how systems are built. As a UX designer, I learned how people move through them. As a Design and Product Operations leader, I learned how teams become them, or break trying. That progression wasn't accidental. It was pattern recognition. I've always been drawn to the space between the problem and the person experiencing it, finding the thread that connects what's broken to what's possible.

 

Today I build internal experiences. The processes, systems, and knowledge infrastructure that help product and delivery teams do their best work. I design SDLCs, operationalize delivery models, and create the kind of clarity that turns friction into flow. My "users" happen to be the people building the product, but the craft is the same: understand the pain, find the pattern, solve it together.

 

I thrive in complexity. I'm energized by organizations that are ready to stop improvising and start building something that scales, and I bring both the strategic vision and the hands-on execution to get them there.

 

Outside of work, I'm a Twitch Partner, an adaptive athlete, and someone who believes that showing up, in whatever form that takes.

01 Experience

2013 - 2014

MobileAware

Junior Graphic Designer

2014 - 2015

MobileAware

UX Designer

I led client projects using Agile/Scrum methods, managing everything from sketching and wireframing to asset creation and visual design. I collaborated daily with clients and the internal design team. Additionally, as the iOS design leader, I ensured a user-centric approach, prioritizing the user experience above all else in creating a powerful design.

2015 - 2017

athenahealth

UX Designer
As an Experience Associate at athenahealth, I worked with three scrum teams to enhance our Clinicals product. I led strategy and design, employing agile methodology to guide the team and oversee wireframing, visual design, and user research. 

2017 - 2018

PayPal

UX Design 3

As a UX Designer 3 at PayPal, I contributed to enhancing PayPal Here and a new white-label wallet project for clients like BP Gas and Subway. I conducted research, developed product designs, and contributed to strategic improvements for PayPal products and mobile experiences.

2018 - 2020

TripAdvisor

2020 - 2021

Convene

Senior UX Designer

As a senior design member of the Hotel business unit at TripAdvisor, my objective was to craft an effortless and intuitive shopping experience for travelers while driving business revenue and ensuring a dependable service for our hotel partners.

Senior UX Designer

As a senior design member of the Convene Product Design team, my role involved bridging high-level planning and roadmapping with the execution of new projects and initiatives across the company portfolio.

2021 - 2023

Rapid7

Senior UX Designer

During my tenure as a Senior Designer at Rapid7, I spearheaded the enhancement of the investigative experience for our internal SOC analysts, ensuring alignment with the requirements of our external customer base. Collaborating closely with UX, PM, and engineering teams, I fostered partnerships through workshops and hackathons, delving into user pain points and needs to enrich our solutions.

2025 - Present

Rapid7

Lead Product Operations Manager

2023 - 2025

Rapid7

Staff UX Designer & Design Operations

Grew from Staff UX Designer to Design Operations Lead over two years — from owning the Investigations experience for Detection & Response, to program managing Rapid7's Design System migration to MUI, developing a "papercut problems" framework for rapid UX fixes, and leading Pendo enablement company-wide.

EXPERIENCEO
Contact

02 Contact Me

phone.

email.

(+1) 978-978-1980

k.rose.simpkins@gmail.com

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